Tips:

1. Settle on story, first. What is the most important message? And how can your graphics draw the eye to add emphasis to your main points.

2. Remember the golden ratio, and keep a visual balance.

3. You don’t need to use every color in your palette at once. In most cases 2-3 colors works nicely.

4. Be conscientious about white space—do graphics have sufficient space around them to really let them sing?

5. Be careful about scale. Smaller graphics can add ambience at best, and feel overwhelming at worst. Large graphics can create bold visual interest at best, and make the viewer feel cramped at worst.

6. In general, graphics will feel best proportionally large when layered over imagery. It should feel almost like a texture.

7. Follow color palette guidelines and use dark text on light backgrounds, and light text on dark backgrounds to ensure readability.